The State of the City Business Address took place on March 27, 2024, at the Ontario Convention Center. The event showcased the City of Ontario as the Premier Community of the Inland Empire and emphasized its focus on investment, safety, innovation, community life, and opportunity.
I was tasked with establishing a visual identity for the City of Ontario’s 2024 State of the City. The goal was to create graphics that represented the City’s developments and innovations that are in the works.
Alta Baja Market (ABM) is a café, market, and michelada bar located in Downtown Santa Ana. I was approached by ABM to help design coasters and a coloring sheet before taking on the larger project of redesigning its menu for 2022. The coasters and coloring sheet are intended as introductory materials for ABM guests to get acquainted with its new branding before the new menu is rolled out.
Baja Wine Club is a monthly subscription wine box by Alta Baja Market. I was asked to design a minimal logo for the club that would only be used for newsletters and stamps.
I was approached by a colleague of mine who works as Creative Director for TEVA to design a set of sustainability icons.
A few of the concepts were challenging to convey because I felt like they overlapped each other (i.e. bio based, recycled material, and recyclable). I wanted to make the meaning of each icon as clear as possible without compromising the simplicity of its design. After brainstorming various ideas I decided to send TEVA three different icon sets as seen in image 1 below.
After a few revisions the final icon set was based off of the first set of icons in the three options provided.
Below are a series of examples of product and display designs I created for my former employer, Beauty 21 Cosmetics which is the parent company for L.A. Colors.
I was asked to design display artwork for L.A. Colors’ Rio nail polish collection. I am very inspired by vintage postcards and travel brochures and decided to integrate that aesthetic into the design options that I presented to our product development team. Although the designs did not move forward I am proud of the outcome.
I designed six cupcake nail files in illustrator for this project and rendered them in bins to present to one of Beauty 21’s buyers.
Cuater is a performance golf brand that I worked for for two years. Its aesthetic is very clean, dark and masculine which is the opposite of who I am as a designer.
Molding myself to design within Cuater branding was a bit challenging at first but it didn’t take me very long to learn how to adapt and create clean, and engaging emails and social media assets.
This is a self-initiated branding project that I decided to take up in attempt to take a rather out dated logo and make it more modern. For this project I decided to stick with the image of a feminine figure, only featuring the face and integrating symbols of healing (I.e. sage leaves, and the sun as a crown). For the color scheme, I chose to stick with contrasting dark green and gold, creating an earthy yet elegant motif.
